[{"data":1,"prerenderedAt":110},["Reactive",2],{"RMV28NtPxd":3,"HH2kh3sgqH":30,"xLPIdnxVEW":38,"2OU8iAtcKF":70,"81xyMhGUfa":89},{"page":4},{"data":5,"content":24,"media_files":25,"slug":26,"template":27,"childPages":28,"path":29,"folder":26},{"title":6,"intro":7,"ctaformheading":8,"ctaformsendbuttontext":9,"date":10,"publish_date":10,"metadata":11,"author":13,"taxonomy":14,"introimage":19},"Why Invest In Custom Website Design?","Your company is one of a kind—and your website should be, too. First impressions are crucial and if your website is outdated, stale or hard to navigate, customers will click elsewhere.\r\n\r\nCustom website design can take your business to a new level. Now, we must acknowledge that template- or theme-based websites have come a long way and there are tons of options now. They’re economical and generally pretty easy to set up. For some, this is definitely the way to go, but for others, custom web design is necessary.","Thinking about **custom software or website design**?","Connect with best in the business","15-01-2015 12:46",{"description":12},"Custom website design can take your business to a new level, provide a user-friendly experience, reach new audiences, and bolster your brand.","ryanb",{"category":15,"tag":17},[16],"Websites",[18],"Website Design",{"rsz_1macbook-577758_640_1.jpg":20},{"name":21,"type":22,"size":23,"path":21},"rsz_1macbook-577758_640_1.jpg","image/jpeg",45240,"\u003Ch3>Custom Design is Personal and User-Friendly\u003C/h3>\n\u003Cp>Personalized design really resonates with your audience and helps \u003Cstrong>solidify your brand\u003C/strong>.\u003C/p>\n\u003Cp>Your logo, your photo placement, layout, calls to action, navigation, the toolbar options, colors, flash features, live chatting, backend project management—all are your choice in custom web design making it easy to guide your company image.\u003C/p>\n\u003Cp>As for user experience, this should be the primary focus when developing a custom site. You want easy navigation, you want the proper information on all the pages and you want calls to action that will get people to act. At Happy Dog, our custom web design approach starts making sure websites are mobile-friendly, or responsive. That means that no matter how a user comes to your website, they will be able to navigate without headaches.\u003C/p>\n\u003Cp>So, to sum it all up, your audience will get a user experience designed just for them, while your company earns good marks for creating a great first impression and a memorable brand. If all goes as planned, this will mean ROI with more traffic and more contacts.\u003C/p>\n\u003Cp>\u003Cdiv class=\"header-accompanied-text-container md:flex py-12\">\n    \u003Cdiv class=\"header__container md:w-2/5 pr-12 text-hdwp-red font-hdwp-black text-4xl\">\n                    You can integrate the data you need to\n            \u003C/div>\n    \u003Cdiv class=\"md:w-3/5\">\n        \nAt Happy Dog, we have companies come to us not only for new looks but for new functionality, too. Whether its a nonprofit that needs to securely collect online donations or an energy company that needs a project management portal for customer updates, custom design and development allows designers and engineers to create all these features.\u003C/p>\n\u003Cp>The differentiator is that custom design and development forms the website \u003Cstrong>around you\u003C/strong>, not you trying to bend your design and marketing goals around a template.\n    \u003C/div>\n\u003C/div>\n\u003C/p>\n\u003Ch3>Online Marketing Boost\u003C/h3>\n\u003Cp>Quality, custom websites can also help with your marketing efforts online. Custom designed websites are more SEO-friendly because the experts are able to include keyword considerations, ensure browser compatibility, page speed, quality coding and more to make it as search engine friendly as possible.\u003C/p>\n\u003Cp>On top of this, there should be no extra bloat. A custom design should never have “module powered by,” “Website powered by” or anything similar. Google views a cleanly coded website that performs fast in a better light than a website that uses a template loaded with bloat or extras that you just don’t need. This can include extra JavaScript and CSS files and even poorly coded third-party extensions.\u003C/p>\n\u003Ch3>Your Brand Will Get a Competitive Edge\u003C/h3>\n\u003Cp>We think this one pretty much speaks for itself. If you invest a little time, thought, cash and trust in a developer, you’ll definitely be able to compete with or crush your competition.\u003C/p>\n\u003Cp>How you ask? It’s simple. If your competition is missing their marketing goals, target audience or even turning off their current audience with their web presence. Just make your website better than theirs—your audience (and potentially theirs) will thank you.\u003C/p>\n\u003Ch3>Compared to the Average Marketing Budget, It’s More Affordable Than You Think\u003C/h3>\n\u003Cp>Let me tell you, we aren't the cheapest solution. We never will claim or aim to be that. We are a premium solution. That being said, your company doesn’t need an insane marketing budget to make a custom website happen this year. We have worked on a \u003Ca href=\"https://happydog.digital/case-studies\">number of different projects\u003C/a> and we’ve created incredibly cool websites with lots of added features for as low as $12,000. Recently, it seems that a lot of our projects have fallen in the $18,000 to $30,000 range.\u003C/p>\n\u003Cp>\u003Cdiv class=\"quote-container py-8 sm:flex items-center\">\n    \u003Cdiv class=\"md:w-3/5  mr-8\">\n        \nIf your company brings in over $1,000,000 top line revenue, there should be enough money set aside for a custom web design. \u003Ca href=\"http://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html\" target=\"_blank\" rel=\"noopener noreferrer\">According to Chron\u003C/a>, the U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you're doing less than $5 million a year. Example: For $1,000,000 gross revenue, having a $75,000 (just over 6K per month) annual budget for marketing easily lets you factor in a great web project, plus some digital marketing or additional advertising.\n    \u003C/div>\n    \u003Cdiv class=\"md:w-2/5 relative pt-20 \">\n        \u003Cdiv class=\"absolute text-gray-300\" style=\"font-size: 15rem;\">“\u003C/div>\n                                \u003Cdiv class=\"phrase text-hdwp-red text-3xl leading-relaxed\">In order to be viable, your business should be spending 7 to 8 percent of your gross revenue for marketing and advertising\u003C/div>\n                                            \u003Cdiv class=\"citation mt-4 text-black text-sm italic\">U.S. Small Business Administration\u003C/div>\n                        \u003C/div>\n\u003C/div>\n\u003C/p>\n\u003Cp>And, if I may use a Chipotle analogy right now, it’s like making the decision to pay a little extra to add guacamole—\u003Cstrong>you’ll never be sorry\u003C/strong>.\u003C/p>",[],"why-custom-website-design-is-awesome","default",[],"user/pages/05.blog/why-custom-website-design-is-awesome",{"name":31,"title":32,"avatar":33,"username":13},"Ryan Boog","CEO",{"user/accounts/avatars/AnsmK3T7OIl9yw8.jpg":34},{"name":35,"type":22,"size":36,"path":37},"AnsmK3T7OIl9yw8.jpg",11714,"user/accounts/avatars/AnsmK3T7OIl9yw8.jpg",{"page":39},{"childPages":40},[41,43,45,47,49,51,53,55,57,59,61,63,64,66,68],{"slug":42},"should-i-be-scared-of-chatgpt",{"slug":44},"flutter-saves-your-mobile-apps-budget",{"slug":46},"chatting-with-steve-fisher-the-human-side-of-data",{"slug":48},"a-conversation-with-andy-miller-when-you-dont-need-a-database",{"slug":50},"the-mix-of-data-software-and-marketing-with-ian-lurie",{"slug":52},"using-gcloud-for-data-success",{"slug":54},"how-ai-can-make-data-work-for-you",{"slug":56},"where-to-discover-the-best-insights-from-todays-data",{"slug":58},"should-you-invest-in-a-progressive-web-app",{"slug":60},"what-is-restful-api-and-why-should-i-care",{"slug":62},"how-we-came-to-be-happy-dog-web-productions",{"slug":26},{"slug":65},"how-to-hire-a-digital-agency",{"slug":67},"8-questions-with-shaz-khan",{"slug":69},"how-to-choose-the-right-web-development-company",{"page":71},{"data":72,"slug":65,"title":73,"path":88},{"title":73,"intro":74,"media_order":75,"ctaformheading":76,"ctaformsendbuttontext":77,"date":78,"publish_date":78,"metadata":79,"author":13,"taxonomy":81,"introimage":84},"How to avoid a deceptive digital agency","One huge tip I can give right off the bat is to look out for the smoke and mirrors. \"Smoke and mirrors\" is a metaphor for fraudulent, deceptive, or description without substance. The source of the name originates from magicians' illusions, where they make objects appear or disappear by extending or retracting mirrors surrounded by a burst of smoke intended to distract you. In short, \"smoke and mirrors\" may refer to any sort of presentation that is deceptive. Usually it's someone or some agency tricking you into thinking they're better than they actually are.","Web_Development_Compnay.jpg,snake.jpg","Hey, what about Happy Dog? Are you all smoke and mirrors?","I want to find out!","02-12-2014 12:46",{"description":80},"Here are a few ways that you can sniff out when someone is pulling a smoke and mirrors stunt on you during their pitch.",{"category":82},[83],"Hiring An Agency",{"Web_Development_Compnay.jpg":85},{"name":86,"type":22,"size":87,"path":86},"Web_Development_Compnay.jpg",330594,"user/pages/05.blog/how-to-hire-a-digital-agency",{"page":90},{"data":91,"slug":62,"title":92,"path":109},{"title":92,"intro":93,"media_order":94,"ctaformheading":95,"ctaformsendbuttontext":96,"date":97,"publish_date":97,"metadata":98,"author":13,"taxonomy":100,"introimage":105},"Why did we choose the name ‘Happy Dog’?","Ever wonder about the story behind our name, Happy Dog? It has a bark-tastic history!🐾 Originally, we were christened \"Happy Dog Web Productions.\"\n\nAfter numerous years as a freelance wanderer, 2009 was my year of commitment. But here's the hitch: what do you name your dream? Seeking something meaningful and forward-looking, I embarked on a brainstorming spree. Pen in hand, I scribbled potential names, aiming to capture the essence of the vision. There were many goofy names, like \"Cyberplex\", \"Brainwaves\", and \"Boog Bytes\". In the end, we had an interesting list of potential names.","rsz_wbl6555_0616_happydogweb_js_41.jpg,alphie_1.jpg","Do you want to work with an agency with a cool name like **Happy Dog?**","Yes! I want to chat with Happy Dog","23-03-2015 12:46",{"description":99},"The meaning behind the name ‘Happy Dog Web Productions’ and how our agency came to be.",{"category":101,"tag":103},[102],"Interviews",[104],"News",{"rsz_wbl6555_0616_happydogweb_js_41.jpg":106},{"name":107,"type":22,"size":108,"path":107},"rsz_wbl6555_0616_happydogweb_js_41.jpg",43495,"user/pages/05.blog/how-we-came-to-be-happy-dog-web-productions",1702925430610]