[{"data":1,"prerenderedAt":130},["Reactive",2],{"Z3V3i0jFtk":3,"HH2kh3sgqH":54,"xLPIdnxVEW":62,"xASj71UaS8":94,"rG7C6U2fAK":110},{"page":4},{"data":5,"content":23,"media_files":24,"slug":50,"template":51,"childPages":52,"path":53,"folder":50},{"title":6,"intro":7,"media_order":8,"ctaformheading":9,"ctaformsendbuttontext":10,"date":11,"publish_date":11,"metadata":12,"author":14,"taxonomy":15,"introimage":18},"How to avoid a deceptive digital agency","One huge tip I can give right off the bat is to look out for the smoke and mirrors. \"Smoke and mirrors\" is a metaphor for fraudulent, deceptive, or description without substance. The source of the name originates from magicians' illusions, where they make objects appear or disappear by extending or retracting mirrors surrounded by a burst of smoke intended to distract you. In short, \"smoke and mirrors\" may refer to any sort of presentation that is deceptive. Usually it's someone or some agency tricking you into thinking they're better than they actually are.","Web_Development_Compnay.jpg,snake.jpg","Hey, what about Happy Dog? Are you all smoke and mirrors?","I want to find out!","02-12-2014 12:46",{"description":13},"Here are a few ways that you can sniff out when someone is pulling a smoke and mirrors stunt on you during their pitch.","ryanb",{"category":16},[17],"Hiring An Agency",{"Web_Development_Compnay.jpg":19},{"name":20,"type":21,"size":22,"path":20},"Web_Development_Compnay.jpg","image/jpeg",330594,"\u003Ch3>How to find out if you're being tricked\u003C/h3>\n\u003Cp>Now that we have defined what smoke and mirrors are, how do we tell when we are being tricked? Here are a few ways that you can sniff out when someone is pulling a smoke and mirrors stunt on you during their pitch.\u003C/p>\n\u003Ch3>Follow your gut\u003C/h3>\n\u003Cp>Many agencies these days are polished. Really polished. They could have fancy business cards, even send you a little present. They do a little research on your and your company and put together a heartwarming pitch. Their goal is to build a rapport with you and create an emotional connection between you and their brand.\u003C/p>\n\u003Cp>Now that isn’t a bad tactic, we work to build rapport and relationships all the time. But if there seems to be a time during a project pitch that you say to yourself: “Can they really handle this or are they just saying the right things?” Follow your gut. If it seems like a lot of fluff or they are dancing around your questions, dig deeper or move on. You’ll thank yourself later.\u003C/p>\n\u003Ch3>Dig deeper\u003C/h3>\n\u003Cp>Any firm can say the right thing. “We built software for ABC company.\" “We have a huge staff.\" “We are a top firm in this CMS.\" Okay, that sounds good. But, what if you found out that the project for ABC company went well past the deadline and the project cost went way up? What if the large staff was made up of outsourced talent, people with little experience, or even the management of that staff was poor? What if the company claimed to be an expert, but really only attended one event and wasn't a leader for some software? These things matter folks. So, rather than just looking at a portfolio, ask to speak to a client of reference. If they boast about the size of their staff, does that really help your situation? Ask them what hiring standards they have? What really makes their staff stand out? It never hurts to dig a little. You don't want rookie Joe messing up your project.\u003C/p>\n\u003Cp>\u003Cdiv class=\"split bg-gray-100 sm:flex items-stretch\">\n    \u003Cdiv class=\"image__container sm:w-1/2\">\n                    \u003Cimg alt=\"\" src=\"/user/pages/05.blog/how-to-hire-a-digital-agency/snake.jpg\" />\n            \u003C/div>\n    \u003Cdiv class=\"sm:w-1/2 p-16\">\n        \u003C/p>\n\u003Ch3>Be upfront and honest\u003C/h3>\n\u003Cp>It may sound weird, but it could be a big decision for you. If at any point during or after a meeting you feel like all you’ve been dealt is smoke and mirrors, and nothing of too much substance, just be honest and say something. You’re not being mean or condescending, actually, \u003Cem>you're helping them out\u003C/em> if anything. It’s a good thing to start any relationship with open communication right out of the gates. The thing is, I only see two things happening from you bringing this up with a prospective vendor:\u003C/p>\n\u003Cp>1). The firm or agency rep stops, thinks about what you’ve said and why you’ve said it, and gets to the bottom of it. Best case scenario is that they may be able to pull up some solid references or case studies and put some substance behind their talk. Otherwise, you could find out that they might not actually have all of the right answers.\u003C/p>\n\u003Cp>2.) Even better, you’ve uncovered a snake in the grass. Now you don’t run the chance of working with a subpar agency. Some agencies don’t like being called out, which is a precursor to working with them. They’ll want to stay with the upper hand and make sure that the smoke and mirrors will keep you disguised from the fact that they aren’t confident about their work or just that their work isn’t up to snuff. By asking them about it, and they can’t provide any of the right answers, you could have saved your company potentially lots of headaches and money.\u003C/p>\n\n    \u003C/div>\n\u003C/div>\n\n\u003Ch3>Use social to your advantage, carefully\u003C/h3>\n\u003Cp>Since these agencies are good at what they do, the smoke and mirror type even will use social media to their advantage. To protect against one of these agencies you should investigate their social media pages. Check out their Facebook, Twitter and LinkedIn profiles. Interestingly, don’t be too alarmed by a low count of followers or fans. It should just raise an eyebrow at the most.\u003C/p>\n\u003Cp>What you do have to look for is the quality of their posts. Do they provide helpful information? Do they have a personality? Do you feel like you can connect? If so, they are probably worth looking into. If it's just promotional content and sales posts, they are probably just looking to take your money.\u003C/p>\n\u003Cp>While you're at it, it doesn't hurt to check them out on \u003Ca href=\"https://www.glassdoor.com/\">Glassdoor\u003C/a> or \u003Ca href=\"https://www.indeed.com/\">Indeed\u003C/a> either.\u003C/p>\n\u003Ch3>Follow your gut\u003C/h3>\n\u003Cp>This may have been a lot to take in. In essence, by doing just a few things, you can be certain that your next decision on hiring a custom website development or website marketing firm (or any service related profession for that matter) is a solid choice. Follow your gut. Ask the right questions. Dig deeper. Be upfront and honest. Do a little homework. Follow it back up with your gut. You’ll be glad you did.\u003C/p>",[25,40],{"name":20,"image":26,"path":30,"url":39},{"type":27,"thumb":28,"mime":21,"image":29,"filepath":30,"filename":20,"basename":31,"extension":32,"path":33,"modified":34,"thumbnails":35,"size":22,"debug":37,"width":38,"height":38},"image","media/thumb-jpg.png",null,"/home/hdwpcontent/public_html/user/pages/05.blog/how-to-hire-a-digital-agency/Web_Development_Compnay.jpg","Web_Development_Compnay","jpg","/home/hdwpcontent/public_html/user/pages/05.blog/how-to-hire-a-digital-agency",1610652837,{"default":36,"media":30},"/home/hdwpcontent/public_html/system/images/media/thumb-jpg.png",false,600,"/user/pages/05.blog/how-to-hire-a-digital-agency/Web_Development_Compnay.jpg",{"name":41,"image":42,"path":43,"url":49},"snake.jpg",{"type":27,"thumb":28,"mime":21,"image":29,"filepath":43,"filename":41,"basename":44,"extension":32,"path":33,"modified":34,"thumbnails":45,"size":46,"debug":37,"width":47,"height":48},"/home/hdwpcontent/public_html/user/pages/05.blog/how-to-hire-a-digital-agency/snake.jpg","snake",{"default":36,"media":43},102082,800,530,"/user/pages/05.blog/how-to-hire-a-digital-agency/snake.jpg","how-to-hire-a-digital-agency","default",[],"user/pages/05.blog/how-to-hire-a-digital-agency",{"name":55,"title":56,"avatar":57,"username":14},"Ryan Boog","CEO",{"user/accounts/avatars/AnsmK3T7OIl9yw8.jpg":58},{"name":59,"type":21,"size":60,"path":61},"AnsmK3T7OIl9yw8.jpg",11714,"user/accounts/avatars/AnsmK3T7OIl9yw8.jpg",{"page":63},{"childPages":64},[65,67,69,71,73,75,77,79,81,83,85,87,89,90,92],{"slug":66},"should-i-be-scared-of-chatgpt",{"slug":68},"flutter-saves-your-mobile-apps-budget",{"slug":70},"chatting-with-steve-fisher-the-human-side-of-data",{"slug":72},"a-conversation-with-andy-miller-when-you-dont-need-a-database",{"slug":74},"the-mix-of-data-software-and-marketing-with-ian-lurie",{"slug":76},"using-gcloud-for-data-success",{"slug":78},"how-ai-can-make-data-work-for-you",{"slug":80},"where-to-discover-the-best-insights-from-todays-data",{"slug":82},"should-you-invest-in-a-progressive-web-app",{"slug":84},"what-is-restful-api-and-why-should-i-care",{"slug":86},"how-we-came-to-be-happy-dog-web-productions",{"slug":88},"why-custom-website-design-is-awesome",{"slug":50},{"slug":91},"8-questions-with-shaz-khan",{"slug":93},"how-to-choose-the-right-web-development-company",{"page":95},{"data":96,"slug":91,"title":97,"path":109},{"title":97,"intro":98,"date":99,"publish_date":99,"metadata":100,"author":14,"taxonomy":102,"introimage":105},"An Interview With Engineer-Turned-Businessman Shaz Khan","Today’s guest is Shaz Khan. At 28 years old, he is a member of the Board of Directors for Project Frontburnr and a member of the Global Shapers arm of the World Economic Forum. He has worked at Facebook, designed a smartwatch, had work shown in Popular Science magazine, sold patents, and has facilitated a handful of record and license deals in the music industry. And helps out with pizza shops. Oh, I probably left out 20 other things. In case you didn’t notice, he’s kind of a young superman.","16-08-2013 12:46",{"description":101},"An interview with Shaz Khan, a member of the Board of Directors for Project Frontburnr, on his career and success. ",{"category":103},[104],"Interviews",{"Shaz-Khan.jpg":106},{"name":107,"type":21,"size":108,"path":107},"Shaz-Khan.jpg",55929,"user/pages/05.blog/8-questions-with-shaz-khan",{"page":111},{"data":112,"slug":88,"title":113,"path":129},{"title":113,"intro":114,"ctaformheading":115,"ctaformsendbuttontext":116,"date":117,"publish_date":117,"metadata":118,"author":14,"taxonomy":120,"introimage":125},"Why Invest In Custom Website Design?","Your company is one of a kind—and your website should be, too. First impressions are crucial and if your website is outdated, stale or hard to navigate, customers will click elsewhere.\r\n\r\nCustom website design can take your business to a new level. Now, we must acknowledge that template- or theme-based websites have come a long way and there are tons of options now. They’re economical and generally pretty easy to set up. For some, this is definitely the way to go, but for others, custom web design is necessary.","Thinking about **custom software or website design**?","Connect with best in the business","15-01-2015 12:46",{"description":119},"Custom website design can take your business to a new level, provide a user-friendly experience, reach new audiences, and bolster your brand.",{"category":121,"tag":123},[122],"Websites",[124],"Website Design",{"rsz_1macbook-577758_640_1.jpg":126},{"name":127,"type":21,"size":128,"path":127},"rsz_1macbook-577758_640_1.jpg",45240,"user/pages/05.blog/why-custom-website-design-is-awesome",1702925431434]